- 4 phases
- 4 personalities
- 4 components
- 4 philosophies
2. Collecting, analysing and evaluating accurate/appropriate marketing related information is the task of?
- Marketing information system
- Management information system
- Materials information system
- Market information system
3. Acquiring, interpreting, selecting and organising sensory information is called as?
- Retention
- Perception
- SeIf-actualisation
- Adoption
4. Among the following external sources of recruiting sales people, find the ODD one?
- Educational Institution
- Non-competing business enterprise
- Existing employees
- Employment exchange
5. The most traditional method used in direct marketing is ______________.
- Catalogue marketing
- Direct mail
- Online marketing
- Viral marketing
6. In Global marketing orientation, product needs across the countries are ____________.
- Irregular
- Ever changing
- Universal
- Seasonal
7. An advocate can be converted to a _________
- Partner
- Client
- Member
- Prospect
8. In which of the following will you find Base line, Headline & sub-headline?
- Wad
- Print ad
- Online ad
- Radio ad
9. Buzz marketing makes use of _____________ to spread the information about the products to other people.
- Retailers
- Suppliers
- Ad agencies
- Opinion leaders
10. When medical representatives provide information about new products or medicines to the doctors or hospitals, this type of sales person is called as?
- Inside order taker
- Field executives
- Missionary sales person
- Sales executive
11. In the product mix pricing strategies, when the price is set for accessories along with the actual product, it’s called as _________________ pricing?
- Product bundle
- Optional product
- Captive product
- By-product
12. The process of dividing the potential market into sub-markets with common needs and features is called?
- Segmentation
- Target marketing
- Positioning
- Market coverage
13. One of the characteristics of business market is?
- Few buyers
- Many buyers
- Daily buyers
- Small buyers
14. Example for a personal factor that influences consumer behaviour is?
- Religion
- Reference group
- Sub-culture
- Occupation
15. Following is a Macro environmental force EXCEPT?
- Monetary policies
- Organisational culture
- Inflation
- Demographics
Answers Key:
1 (3) 2 (1) 3 (2) 4 (3) 5 (2) 6 (3) 7 (1) 8 (2) 9 (4) 10 (3) 11 (2) 12 (1) 13 (1) 14 (4) 15 (2)
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If you need PDF file from this blog Post you can comment on Box with Post Title and You can also mail us on : gurukultarget@gmail.com
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