Marketing Aptitude for SBI Associates Clerks

What is Marketing ?

The main Process starts from the manufacturing of products, Fixing prices of the product, Techniques followed to sell your product and finally the selection of middleman who will distribute your product to the end customer.

Questions Can be asked from any of the topics below

• Branding
• Marketing research
• Functions of Marketing
• Marketing Decisions
• 4P’s (Product,Price, Place, Promotion)
• Methods of Marketing
• Demand
• Marketing environment
• Advertising
• Influence of Marketing In Banking
• Marketing Aptitude Questions with Answers

1. What do you mean by Prospect?

Ans: Any user who might be interested in any of the services offered by Bank

2. What do you mean by Marketing Information?

Ans: Knowledge about profile of user and the service or product

3. Why we need to do market research?

Ans: To counter-check the market, making decision on which product to sell, perfect marketing decisions, When to sell

4. Few modern methods of Marketing?

Ans: It includes Phone marketing, Internet marketing, Social media Marketing, Email marketing, Advertisements

5. What do you mean by motivation?

Ans: Driving force for employees to perform better

6. What are the things comes in Sales Forecasting?

Ans: Planning of sales, Pricing the products, Middle man distribution, What customer likes.

7. The largest Selling Car of The year 2014?

Ans: Swift Dzire

8. What do you mean by Double win strategy?

Ans: It means Customer get price reduction

9. In banking Sector on what basis market is divided?

Ans: Density and customers

10. What do you mean by Price premium Method?

Ans: A method in which comparison takes place between price of Branded product and price of same material from local market.

11. Where can we lodge complaints when you watch a misleading advertisement?

Ans: Monopolistic and Restrictive Trade Practice (MRTP)

12. Abbreviation of USP?

Ans: Unique selling propositions

13. Who proposed Two-Factor theory?

Ans: Frederick Herzberg from America

14. When can a product reach shut down point?

Ans: When product cost equal to variable cost

15. What is conversion means?

Ans: Converting a prospect into a client or Customer into returning customer

16. Abbreviation of MIS?

Ans: Marketing Information System

17. Where do you use SWOT Analysis?

Ans: Its used for auditing an organisation and environment. SWOT stands for

S- Strength

W- Weaknesses

O- Opportunities

T – Threats

18. Define SAY’s Law in Simple words?

Ans: Supply creates its own demand

19. What is brand?

Ans: Its about Recognizing and Differentiating the company product

20. What do you call digital marketing?

Ans: Any product or service sold through internet

The above questions are sample questions for marketing aptitude category in SBI Associates clerk exams. We will update this page with more questions. Bookmark this page to get more questions.

Thank You

If you need PDF file from this blog Post you can comment on Box with Post Title and You can also mail us on : gurukultarget@gmail.com