Marketing Management Objective (MCQ) Question Answers

1. The additional P’s of marketing are?    

1. People, Physical evidence, Package
2. People, Physical evidence, Process
3. People, Process, Packaging
4. Physical evidence, Process, Packaging

2. One of the features of marketing research is?   

1. It is multi-tasking
2. It is multi-purpose
3. It is multi-disciplinary
4. It is multi-natured

3. The objective of Test marketing is to?    

1. Test the market with consumers
2. Introduce product in open market
3. Predict product’s performance and its future
4. Test consumers with the product

4. Pricing is one of the essential components of? 

1. Promotion mix
2. Marketing mix
3. Product mix
4. STP strategy

5. Minimum Wages act is an example for?  

1. Monetary policy
2. Economic policy
3. Legislation
4. Consumer protection

6. When each party has something that could be of value to other party, it results into?     

1. Exchange process
2. Marketing activity
3. Market place
4. Money exchange

7. All activities involved in selling goods or services for the purpose of resale or business use is termed as?     

1. Wholesaling
2. Retailing
3. Direct marketing
4. Direct sale

8. Product convenience becomes the __________________ product buying motive?   

1. Patronage
2. Emotional
3. Rational
4. Habitual

9. The accurate meaning of “International Marketing” is?      

1. Marketing goods to developed countries
2. Marketing products worldwide
3. Selling global products in domestic market
4. Marketing using World Wide Web

10. One of the disadvantages of branding is?    

1. It is negative
2. It is competitive
3. It is costly
4. It is risky

11. Which of the following indicates a sales territory?      

1. A particular retail outlet
2. A particular geographical location
3. A specific market segment
4. A specific sales journey

12. When the target market views a brand as one more entry in the market, it is called as?    

1. Over Positioning
2. Confused positioning
3. Under positioning
4. Doubtful positioning

13. Marketing communication mix is also called as?      

1. Promotion mix
2. Product mix
3. Personal communication mix
4. Marketing mix

14. When major supplies are received for the first time from a new supplier it is called as?   

1. Straight buy
2. Straight re-buy
3. New task
4. Modified re-buy

15. A brand which bears the name of the seller or store where it’s sold is called as?   

1. Co-brand
2. Manufacturer brand
3. Private brand
4. Multi brand

16. The marketing technique that uses social networking sites on the internet for promotion or advertising is called as ___________.      

1. Networking
2. Viral Marketing
3. Online marketing
4. Internet advertising

17. Advertising is a part of ______________________ function? 

1. Distribution
2. Selling
3. Promotion
4. Pricing

18. Example for an augmented product? 

1. Exchange offers
2. Guarantee period
3. Maintenance checks
4. Quality standards

19. Identify the feature that makes Marketing research not an exact science?     

1. It uses scientific methods
2. It deals with behavioural studies
3. It is based on hypothesis
4. It uses data and figures

20. Which among the following is an example for a non-profit organisation?      

1. Hotel
2. Hospital
3. Charitable society
4. University

If you need PDF file from this blog Post you can comment on Box with Post Title and You can also mail us on : gurukultarget@gmail.com